Attitudes on the use of Social Media in Healthcare Communications

Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1 Abstract Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications. Our research objective is to assess […]

Communication and Innovation

The rate of innovation, any form of new product development or concept refinement, tends to be limited by how effectively the innovator can communicate the value of their idea to investors, employees or external stakeholders. Think about your own experience. I’m sure you can recall at least one example of an idea or opportunity that […]

Survey: Attitudes on Social Media in Healthcare Communication

There is a lot of debate at the moment over the use of social media in healthcare. As with any discussion, the more facts we have the more informed decsions we can make.

We invite you to share your perspective and contribute to our collective knowledge base on the subject. This is a not-for-profit venture that is meant to provide a source of facts and data for discussion. No individual information will be shared, only aggregated data will be reported.
What seems to be lacking in the debate is a clear sense of “What average Americans believe may be appropriate uses for social media by healthcare organizations, if any”.