Attitudes on the use of Social Media in Healthcare Communications

Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1 Abstract Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications. Our research objective is to assess […]

Hello from MarketSMITH Services

Communicating with healthcare professionals has become an incredibly challenging proposition for the pharmaceutical and life science industry in 2010. Marketers are faced with having to grow revenues or market share at a time when branded prescription drug volumes are beginning to decline as a percent of the total units dispensed. There are several key factors […]