Biography

Chauncey Smith, Founder, is an innovative marketer with a unique blend of business development experience. His career has been a blend of marketing and sales achievements in roles with increasing responsibilities. This balance provides a unique perspective of how to assess and improve the performance of the marketing mix.

MarketSMITH Services core capabilities are related to his marketing and leadership skills: market research and analysis, brand development, brand management, business development and interim management services.

Chauncey cultivated strategic marketing and leadership skills during his assignments at GlaxoSmithKline Consumer Healthcare and Becton Dickinson, & Co. He has developed successful marketing campaigns for medical device products, non- prescription drugs and pharmaceutical products. His commercial responsibilities included managing the P&L for a prescription portfolio of topical drugs with annual sales of more than $50 million. During these assignments, he developed a perspective and insight on how to craft clinical advocacy strategies, develop sharp brand positioning, and improve selling strategy integration with the marketing plan.

Since 2006 Chauncey has been a focused on business development for service organizations, marketing custom sales training and promotional medical education. The primary audience has been the US pharmaceutical and medical device industries. He has developed successful key account relationships with some of the largest companies in this vertical market . Chauncey designed and implemented a key account strategy that in 2009 enabled him to grow one company’s new business pipeline by more than $1 million.

Mr. Smith’s professional achievements include several peer reviewed publications, the GSK Consumer Healthcare Pyramid Award for Medical Marketing Excellence in 2003, and Medical Marketer of the Year in 2002 by the Medical Marketing Association Chauncey holds a Bachelor of Science degree in Marketing from the Ohio State University.

You can download a copy of Chauncey’s resume here: Chauncey_Smith_2010

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