Archives for 2013

Attitudes on the use of Social Media in Healthcare Communications

Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1 Abstract Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications. Our research objective is to assess […]