Attitudes on the use of Social Media in Healthcare Communications

Published in the Journal of Communication in Healthcare 2013 Vol. 6 No. 1 Abstract Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications. Our research objective is to assess current attitudes of healthcare, pharmaceutical and life sciences executives on the topic. We conducted an online survey with 107 people from varying positions and perspectives within these industries. From CEO to CIO, from Marketing Director to Brand Manager, respondents are active in their positions, serve primarily the United States, and provide diversity to our sample. When asked about whether or not marketers should be permitted to … [Read More...]

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